Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 7 episodes of Digital Marketing Musings with the tag “gaming”.
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Episode 40: Gaming Creative, Part 2
June 20th, 2022 | 18 mins 52 secs
advertising, commerce, commercials, creative, data, digital marketing, digital marketing musings, games, gamification, gaming, gaming creative, marketing, metaverse, virtual reality, web 3.0
This is part 2 of Gaming Creative, where guests Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line, and Zach Debord, Executive Innovation Director for Isobar U.S., continue to talk with Gaia about the future of storytelling and gaming.
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Episode 39: Gaming Creative, Part 1
June 3rd, 2022 | 39 mins 3 secs
advertising, commerce, creative, data, digital marketing, digital marketing musings, easter eggs, games, gamification, gaming, gaming creative, marketing, metaverse, value exchange, virtual reality, web 3.0
In part 1 of Gaming Creative, Gaia and Andreah interview Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line and Zach Debord, Executive Innovation Director for Isobar U.S.
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Episode 37: Creating Value with NFTs
May 6th, 2022 | 39 mins 39 secs
blockchain, crypto, data, digital marketing, digital marketing musings, gamification, gaming, marketing, metaverse, monetization, nft, nfts, smart contract, value exchange, web 3.0
The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.
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Episode 36: The Evolution of Web 3.0 & the Metaverse, Part 2
April 22nd, 2022 | 20 mins 55 secs
ar, branding, data, digital marketing, digital marketing musings, digital transformation, gaming, marketing, metaverse, vr, web 3.0, yankee candle
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Episode 35: The Evolution of Web 3.0 & the Metaverse, Part 1
April 8th, 2022 | 38 mins 21 secs
ai, data ownership, data privacy, decentralization, digital assets, digital marketing, digital marketing musings, gaming, marketing, marketing trends, metaverse, nfts, smart contract, web 3.0
In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu, and Michael Liu, Head of Innovation at dentsu, join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.
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Episode 34: Marketing Opportunities in eSports
March 25th, 2022 | 39 mins 36 secs
advertising, digital marketing, digital marketing musings, esports, esports teams, gaming, gaming trends, marketing, marketing trends, professional gaming
In this episode, Gaia and Andreah chat with Neal Pedersen, Director of Strategy, MKTG Canada and Alex Li, Strategist, MKTG about the ins and outs of brands’ place in esports from sponsorship to advertising.
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Episode 32: Gaming Options for Brands
February 28th, 2022 | 42 mins 52 secs
accessibility, ads, audience, brand, digital games, digital marketing, digital marketing musings, diverse talent, games, gaming, gaming culture, marketing, mobile gaming, play
In this episode, Gaia and Andreah talk about the broad spectrum of gaming opportunities for brands with Sarah Stringer, EVP of US Media Partnerships at dentsu and Tommy Huthansel, Solutions Development Director with the newly launched dentsu gaming.