Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 2 episodes of Digital Marketing Musings with the tag “google”.
Episode 50: Understand User Intent with Merkle Matrix
November 11th, 2022 | 27 mins 3 secs
brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, google, marketing, merkle matrix, microsoft, organic search, paid search, user intent
This episode explores user intent and digs into what matters most in moments of search. Gaia and Andreah are joined by Merkle experts Kacie Gaudiose, SEO Content Strategy Lead and Matt Mierzejewski, SVP Search Capability Lead.
Episode 42: Navigating the Transition to GA4
July 14th, 2022 | 33 mins 39 secs
analytics, cdp, customer data, digital marketing, digital marketing musings, ga4, google, google analytics, marketing, model data, universal analytics
In this episode, guests Andrew and Nick chat with Gaia and Andreah about the marketing implications of the latest iteration of Google Analytics, GA4.