Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 4 episodes of Digital Marketing Musings with the tag “inflation”.
-
Episode 44: Understanding Today’s Market: B2B
August 16th, 2022 | 20 mins
abm, b2b, b2c, business, consumers, covid-19, cx, digital experience, digital marketing, digital marketing musings, inflation, marketing, privacy, sales, supply chain
In this episode, Gaia and Andreah discuss B2B basics with Merkle experts David Charles, VP, Customer Strategy, and Brent Walter, Sr. Director, Customer Strategy. Listen in for current B2B market challenges and insights.
-
Episode 43: Understanding Today’s Market: Nonprofit
August 2nd, 2022 | 40 mins 42 secs
acquisition, budget, constituents, consumers, covid-19, digital marketing, digital marketing musings, donation, donors, gen z, inflation, marketing, millennials, nonprofit, retention, supply chain
In this episode, Gaia and Andreah are joined by Christy McWilliams, VP, Customer Strategy at Merkle and Rick Gentry, Director, Client Strategy at Merkle. These nonprofit and fundraising experts dive into best practices for building a relevant and successful nonprofit marketing strategy today.
-
Episode 41: Top Trends in the Q3 Performance Media Report
July 5th, 2022 | 22 mins 6 secs
advertising, ai, automation, commerce, digital marketing, digital marketing musings, ethical ai, inflation, machine learning, marketing, media, media insights, performance media, privacy, travel
n this episode, Gaia and Andreah are joined by Merkle experts, Melissa Reilly, Associate Director, Marketing Communications, and Rachel Monfre, Director, Digital Strategy.
Together, Melissa and Rachel chat through insights from Merkle’s Performance Media Report and media strategy research. -
Episode 38: How is Inflation Affecting Brand Loyalty?
May 20th, 2022 | 31 mins 39 secs
data, digital marketing, digital marketing musings, gamification, inflation, interest rates, labor, loyalty, marketing, promotions, supply chain, value exchange, wages, web 3.0
In this episode, Gaia and Andreah talk inflation with Chris Wayman, promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers.