Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 3 episodes of Digital Marketing Musings with the tag “loyalty”.
Episode 38: How is Inflation Affecting Brand Loyalty?
May 20th, 2022 | 31 mins 39 secs
data, digital marketing, digital marketing musings, gamification, inflation, interest rates, labor, loyalty, marketing, promotions, supply chain, value exchange, wages, web 3.0
In this episode, Gaia and Andreah talk inflation with Chris Wayman, promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers.
Episode 31: Using Gamification to Drive User Engagement
February 14th, 2022 | 24 mins 49 secs
behavioral economics, consumer strategy, customer loyalty, digital channel, digital marketing musings, digital media, gamification, loyalty, marketing, online marketing, user experience
In this episode, Gaia and Andreah chat with Merkle’s Michela Baxter, Senior Director of Experience & Commerce, to understand gamification and its essential role in customer loyalty strategies.
Episode 19: Top Digital Trends Shaping the Holiday Season
September 7th, 2021 | 26 mins 51 secs
audiences, commerce, creative, digital marketing, digital marketing musings, eretail, holiday, loyalty, marketing, marketing strategy, media, paid social, retail, sem, seo
Every holiday season presents its own challenges for retailers, but this year is especially unpredictable. How will the continuing pandemic impact habits and routines during the holidays? What should retailers focus on to meet customers where they are?