Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 10 episodes of Digital Marketing Musings with the tag “marketing strategy”.
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Season 3 of Digital Marketing Musings – Coming Soon!
January 13th, 2023 | 52 secs
advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo
Welcome to another exciting season of Digital Marketing Musings with Gaia and Andreah. Stay tuned to dive into the latest trends and topics with us and our expert guests.
Subscribe to be notified when new episodes drop!
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Episode 28: What’s Next? Digital Marketing Predictions for 2022
January 3rd, 2022 | 50 mins 43 secs
advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo
In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022.
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Season 2 of Digital Marketing Musings - Coming Soon!
January 3rd, 2022 | 40 secs
advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo
Gaia and Andreah are back for season 2 of Digital Marketing Musings, with exciting shows planned on hot topics like TikTok, apps, privacy, and more. Hit subscribe to catch every episode of the new season!
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Episode 27: Media Stats from Q3 and Trends to Watch in Q1
December 20th, 2021 | 35 mins 22 secs
advertising, creative, digital marketing, digital marketing musings, digital media, eretail, gaming marketing, generation alpha, marketing, marketing strategy, media, paid social, programmatic, sem, seo, social commerce
As the year wraps up, we’re reflecting on last quarter and preparing for what’s to come in 2022. Kristina Venieri, Director of Media Strategy, and Melissa Reilly, Associate Director of Marketing Communications, joined Gaia and Andreah to recap digital performance from Q3 and discuss media trends marketers should consider for their Q1 2022 strategy.
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Episode 26: Elevating Your SEO with Digital PR
December 13th, 2021 | 18 mins 57 secs
content marketing, creative, digital marketing, digital marketing musings, digital pr, eretail, linkbuilding, marketing, marketing strategy, media, sem, seo
Digital PR is a newer area of marketing. Learn about the latest in the field and the SEO benefits of a strong digital PR strategy.
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Episode 25: What’s New with Digital Privacy? Changes in Website Tracking, Part 3
November 29th, 2021 | 36 mins 9 secs
cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, privacy, sem, seo, tracking changes
Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle’s Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation.
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Episode 24: Supply Chain Woes and How to Pivot in Digital
November 12th, 2021 | 26 mins 29 secs
cpg, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, retail, sem, seo, supply chain
Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.
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Episode 23: Link Building for Success in SEO
November 1st, 2021 | 25 mins 58 secs
content optimization, creative, digital marketing, digital marketing musings, digital pr, eretail, link building, marketing, marketing strategy, media, paid social, sem, seo
Historically, link building has been a much-maligned area of SEO due to sites buying links instead of earning them. However, when done correctly, link building is a great way to gain visibility for your site. Gaia and Andreah met with Merkle SEO managers Erik Beatty and Adam Gallegos to learn more about how link building works and strategies brands can employ.
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Episode 22: Travel Marketing Insights for Q4 2021 and Beyond
October 18th, 2021 | 31 mins
creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, sem, seo, travel trends
After spending much of 2020 away from others, Americans are eager to continue traveling through the holiday season. What travel trends should marketers expect to see through the end of 2021 and beyond? Gaia and Andreah spoke with Stacy Campbell from Kimpton Hotels and Merkle’s Vanessa Cooper and Alissa Lisi to discuss important digital marketing considerations for travel brands in Q4.
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Episode 21: 2021 Q4 Media Trends: Streaming, Apps, and More
October 5th, 2021 | 19 mins 56 secs
apps, commerce, creative, ctv, digital marketing, digital marketing musings, eretail, holiday, marketing, marketing strategy, media, ott, paid social, retail, sem, seo, streaming
What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.