Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 10 episodes of Digital Marketing Musings with the tag “marketing strategy”.
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Episode 20: Data Visualization Tips and Tools for Marketers
September 20th, 2021 | 32 mins 15 secs
analytics, creative, data, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, reporting, sem, seo
Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization.
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Episode 19: Top Digital Trends Shaping the Holiday Season
September 7th, 2021 | 26 mins 51 secs
audiences, commerce, creative, digital marketing, digital marketing musings, eretail, holiday, loyalty, marketing, marketing strategy, media, paid social, retail, sem, seo
Every holiday season presents its own challenges for retailers, but this year is especially unpredictable. How will the continuing pandemic impact habits and routines during the holidays? What should retailers focus on to meet customers where they are?
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Episode 18: SEM, SEO, Amazon, and Social Trends from Q2
August 23rd, 2021 | 18 mins 51 secs
creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, sem, seo
What were the top digital media trends in Q2 of 2021? From paid search to Amazon and more, Gaia and Andreah connect with Merkle digital advertising expert Marion Gendron to learn more about these top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Instagram, and others ramped up and what industries saw the most positive rebound.
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Episode 17: Leveraging Digital Media for Financial Services
August 9th, 2021 | 31 mins 45 secs
digital marketing, digital marketing musings, financial services, fiserv, marketing, marketing strategy, media, sem, seo
How does digital marketing in the financial services industry differ from other verticals? What unique best practices must marketers apply? Learn how to effectively manage brand reputation, target consumers, and combat competition with paid search, organic search, and paid social. Understand the impact of the pandemic on financial services, along with strategies for moving forward.
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Episode 8: Advertising in a Cookieless World - Changes in Website Tracking, Part 2
April 5th, 2021 | 31 mins 1 sec
cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, sem, seo, tracking changes
What does the deprecation of the third-party cookie actually mean for advertisers? This episode covers the impacts of a cookieless future on different channels and industries, changes in website tracking, and what advertisers should do to prepare.