Digital Marketing Musings

Season 3 of Digital Marketing Musings – Coming Soon!

January 13th, 2023  |  52 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

Welcome to another exciting season of Digital Marketing Musings with Gaia and Andreah. Stay tuned to dive into the latest trends and topics with us and our expert guests.

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Episode 45: Understanding Today’s Market: CPG

August 29th, 2022  |  23 mins 34 secs

brands, consumers, cpg, cx, digital experience, digital marketing, digital marketing musings, eretail, marketing, media, privacy, retail, retail media network, retailer, shopper, supply chain

Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.

Episode 41: Top Trends in the Q3 Performance Media Report

July 5th, 2022  |  22 mins 6 secs

advertising, ai, automation, commerce, digital marketing, digital marketing musings, ethical ai, inflation, machine learning, marketing, media, media insights, performance media, privacy, travel

n this episode, Gaia and Andreah are joined by Merkle experts, Melissa Reilly, Associate Director, Marketing Communications, and Rachel Monfre, Director, Digital Strategy.
Together, Melissa and Rachel chat through insights from Merkle’s Performance Media Report and media strategy research.

Episode 33: Hot Media Trends for Q2 and A Reflection on Q4

March 11th, 2022  |  16 mins 35 secs

cpc, cpm, digital marketing, digital marketing musings, influencers, marketing, marketing channels, marketing trends, media, media insights, personalization, q2, q4, supply chain, travel

Gaia and Andreah are joined by Associate Director of Marketing Communications Melissa Reilly and Associate Director of Digital Strategy Rachel Monfre in this episode as they discuss Merkle’s Q4 Digital Marketing Report and Q2 Media Insights Report.

Episode 28: What’s Next? Digital Marketing Predictions for 2022

January 3rd, 2022  |  50 mins 43 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022.

Season 2 of Digital Marketing Musings - Coming Soon!

January 3rd, 2022  |  40 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

Gaia and Andreah are back for season 2 of Digital Marketing Musings, with exciting shows planned on hot topics like TikTok, apps, privacy, and more. Hit subscribe to catch every episode of the new season!

Episode 27: Media Stats from Q3 and Trends to Watch in Q1

December 20th, 2021  |  35 mins 22 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, gaming marketing, generation alpha, marketing, marketing strategy, media, paid social, programmatic, sem, seo, social commerce

As the year wraps up, we’re reflecting on last quarter and preparing for what’s to come in 2022. Kristina Venieri, Director of Media Strategy, and Melissa Reilly, Associate Director of Marketing Communications, joined Gaia and Andreah to recap digital performance from Q3 and discuss media trends marketers should consider for their Q1 2022 strategy.

Episode 26: Elevating Your SEO with Digital PR

December 13th, 2021  |  18 mins 57 secs

content marketing, creative, digital marketing, digital marketing musings, digital pr, eretail, linkbuilding, marketing, marketing strategy, media, sem, seo

Digital PR is a newer area of marketing. Learn about the latest in the field and the SEO benefits of a strong digital PR strategy.

Episode 25: What’s New with Digital Privacy? Changes in Website Tracking, Part 3

November 29th, 2021  |  36 mins 9 secs

cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, privacy, sem, seo, tracking changes

Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle’s Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation.

Episode 24: Supply Chain Woes and How to Pivot in Digital

November 12th, 2021  |  26 mins 29 secs

cpg, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, retail, sem, seo, supply chain

Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.