Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 7 episodes of Digital Marketing Musings with the tag “privacy”.
Episode 54: Trends to Watch in 2023
January 27th, 2023 | 36 mins 58 secs
ads, cx, digital experience, digital marketing, digital marketing musings, economy, marketing, privacy, social commerce, trends, video
Welcome to Season 3 of Digital Marketing Musings! Gaia and Andreah are joined by Merkle guest Gary Kagawa, VP Media Strategy. This first episode of the season discusses what trends are following us into 2023, and where digital marketing is headed this year.
Episode 48: Retail Media Networks: Growing to a $60 billion industry by 2024
October 17th, 2022 | 31 mins 50 secs
brands, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, privacy, privacy regulations, retail, retail media, retail media networks, retailers, rmns
This episode features guests Megan Cameron, VP, Monetization Strategy, and Jeff Sevaldson, Director, New Stream Media. Listen to hear these experts chat with Gaia and Andreah about the selling side of retail media networks, growing to a $60 billion industry by 2024.
Episode 47: Understanding Today’s Market: Telecom
September 26th, 2022 | 24 mins 5 secs
cx, digital experience, digital marketing, digital marketing musings, marketing, post-pay, pre-pay, privacy, privacy regulations, telecom, telecommunication, wireless, wireless device
In this episode, Gaia and Andreah are joined by two Merkle experts in telecommunication marketing, Suzy Jackson, Creative Director and Kristina Easter, Senior Creative Strategist. Listen in for insight into this innovative and evolving industry.
Episode 45: Understanding Today’s Market: CPG
August 29th, 2022 | 23 mins 34 secs
brands, consumers, cpg, cx, digital experience, digital marketing, digital marketing musings, eretail, marketing, media, privacy, retail, retail media network, retailer, shopper, supply chain
Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.
Episode 44: Understanding Today’s Market: B2B
August 16th, 2022 | 20 mins
abm, b2b, b2c, business, consumers, covid-19, cx, digital experience, digital marketing, digital marketing musings, inflation, marketing, privacy, sales, supply chain
In this episode, Gaia and Andreah discuss B2B basics with Merkle experts David Charles, VP, Customer Strategy, and Brent Walter, Sr. Director, Customer Strategy. Listen in for current B2B market challenges and insights.
Episode 41: Top Trends in the Q3 Performance Media Report
July 5th, 2022 | 22 mins 6 secs
advertising, ai, automation, commerce, digital marketing, digital marketing musings, ethical ai, inflation, machine learning, marketing, media, media insights, performance media, privacy, travel
n this episode, Gaia and Andreah are joined by Merkle experts, Melissa Reilly, Associate Director, Marketing Communications, and Rachel Monfre, Director, Digital Strategy.
Together, Melissa and Rachel chat through insights from Merkle’s Performance Media Report and media strategy research.
Episode 25: What’s New with Digital Privacy? Changes in Website Tracking, Part 3
November 29th, 2021 | 36 mins 9 secs
cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, privacy, sem, seo, tracking changes
Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle’s Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation.