Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 5 episodes of Digital Marketing Musings with the tag “retail”.
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Episode 48: Retail Media Networks: Growing to a $60 billion industry by 2024
October 17th, 2022 | 31 mins 50 secs
brands, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, privacy, privacy regulations, retail, retail media, retail media networks, retailers, rmns
This episode features guests Megan Cameron, VP, Monetization Strategy, and Jeff Sevaldson, Director, New Stream Media. Listen to hear these experts chat with Gaia and Andreah about the selling side of retail media networks, growing to a $60 billion industry by 2024.
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Episode 45: Understanding Today’s Market: CPG
August 29th, 2022 | 23 mins 34 secs
brands, consumers, cpg, cx, digital experience, digital marketing, digital marketing musings, eretail, marketing, media, privacy, retail, retail media network, retailer, shopper, supply chain
Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.
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Episode 24: Supply Chain Woes and How to Pivot in Digital
November 12th, 2021 | 26 mins 29 secs
cpg, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, retail, sem, seo, supply chain
Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.
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Episode 21: 2021 Q4 Media Trends: Streaming, Apps, and More
October 5th, 2021 | 19 mins 56 secs
apps, commerce, creative, ctv, digital marketing, digital marketing musings, eretail, holiday, marketing, marketing strategy, media, ott, paid social, retail, sem, seo, streaming
What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.
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Episode 19: Top Digital Trends Shaping the Holiday Season
September 7th, 2021 | 26 mins 51 secs
audiences, commerce, creative, digital marketing, digital marketing musings, eretail, holiday, loyalty, marketing, marketing strategy, media, paid social, retail, sem, seo
Every holiday season presents its own challenges for retailers, but this year is especially unpredictable. How will the continuing pandemic impact habits and routines during the holidays? What should retailers focus on to meet customers where they are?