Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 1 episode of Digital Marketing Musings with the tag “retail media”.
Episode 48: Retail Media Networks: Growing to a $60 billion industry by 2024
October 17th, 2022 | 31 mins 50 secs
brands, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, privacy, privacy regulations, retail, retail media, retail media networks, retailers, rmns
This episode features guests Megan Cameron, VP, Monetization Strategy, and Jeff Sevaldson, Director, New Stream Media. Listen to hear these experts chat with Gaia and Andreah about the selling side of retail media networks, growing to a $60 billion industry by 2024.