Digital Marketing Musings

Season 3 of Digital Marketing Musings – Coming Soon!

January 13th, 2023  |  52 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

Welcome to another exciting season of Digital Marketing Musings with Gaia and Andreah. Stay tuned to dive into the latest trends and topics with us and our expert guests.

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Episode 29: Get Personal with Email Marketing Strategy

January 18th, 2022  |  14 mins 33 secs

digital channel, digital marketing musings, digital media, email, email marketing, email strategy, kpi, marketing, omni-channel, personalization, segmentation, seo

Episode 28: What’s Next? Digital Marketing Predictions for 2022

January 3rd, 2022  |  50 mins 43 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022.

Season 2 of Digital Marketing Musings - Coming Soon!

January 3rd, 2022  |  40 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

Gaia and Andreah are back for season 2 of Digital Marketing Musings, with exciting shows planned on hot topics like TikTok, apps, privacy, and more. Hit subscribe to catch every episode of the new season!

Episode 27: Media Stats from Q3 and Trends to Watch in Q1

December 20th, 2021  |  35 mins 22 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, gaming marketing, generation alpha, marketing, marketing strategy, media, paid social, programmatic, sem, seo, social commerce

As the year wraps up, we’re reflecting on last quarter and preparing for what’s to come in 2022. Kristina Venieri, Director of Media Strategy, and Melissa Reilly, Associate Director of Marketing Communications, joined Gaia and Andreah to recap digital performance from Q3 and discuss media trends marketers should consider for their Q1 2022 strategy.

Episode 26: Elevating Your SEO with Digital PR

December 13th, 2021  |  18 mins 57 secs

content marketing, creative, digital marketing, digital marketing musings, digital pr, eretail, linkbuilding, marketing, marketing strategy, media, sem, seo

Digital PR is a newer area of marketing. Learn about the latest in the field and the SEO benefits of a strong digital PR strategy.

Episode 25: What’s New with Digital Privacy? Changes in Website Tracking, Part 3

November 29th, 2021  |  36 mins 9 secs

cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, privacy, sem, seo, tracking changes

Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle’s Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation.

Episode 24: Supply Chain Woes and How to Pivot in Digital

November 12th, 2021  |  26 mins 29 secs

cpg, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, retail, sem, seo, supply chain

Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.

Episode 23: Link Building for Success in SEO

November 1st, 2021  |  25 mins 58 secs

content optimization, creative, digital marketing, digital marketing musings, digital pr, eretail, link building, marketing, marketing strategy, media, paid social, sem, seo

Historically, link building has been a much-maligned area of SEO due to sites buying links instead of earning them. However, when done correctly, link building is a great way to gain visibility for your site. Gaia and Andreah met with Merkle SEO managers Erik Beatty and Adam Gallegos to learn more about how link building works and strategies brands can employ.

Episode 22: Travel Marketing Insights for Q4 2021 and Beyond

October 18th, 2021  |  31 mins

creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, sem, seo, travel trends

After spending much of 2020 away from others, Americans are eager to continue traveling through the holiday season. What travel trends should marketers expect to see through the end of 2021 and beyond? Gaia and Andreah spoke with Stacy Campbell from Kimpton Hotels and Merkle’s Vanessa Cooper and Alissa Lisi to discuss important digital marketing considerations for travel brands in Q4.