Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 10 episodes of Digital Marketing Musings with the tag “seo”.
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Episode 21: 2021 Q4 Media Trends: Streaming, Apps, and More
October 5th, 2021 | 19 mins 56 secs
apps, commerce, creative, ctv, digital marketing, digital marketing musings, eretail, holiday, marketing, marketing strategy, media, ott, paid social, retail, sem, seo, streaming
What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.
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Episode 20: Data Visualization Tips and Tools for Marketers
September 20th, 2021 | 32 mins 15 secs
analytics, creative, data, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, reporting, sem, seo
Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization.
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Episode 19: Top Digital Trends Shaping the Holiday Season
September 7th, 2021 | 26 mins 51 secs
audiences, commerce, creative, digital marketing, digital marketing musings, eretail, holiday, loyalty, marketing, marketing strategy, media, paid social, retail, sem, seo
Every holiday season presents its own challenges for retailers, but this year is especially unpredictable. How will the continuing pandemic impact habits and routines during the holidays? What should retailers focus on to meet customers where they are?
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Episode 18: SEM, SEO, Amazon, and Social Trends from Q2
August 23rd, 2021 | 18 mins 51 secs
creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, sem, seo
What were the top digital media trends in Q2 of 2021? From paid search to Amazon and more, Gaia and Andreah connect with Merkle digital advertising expert Marion Gendron to learn more about these top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Instagram, and others ramped up and what industries saw the most positive rebound.
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Episode 17: Leveraging Digital Media for Financial Services
August 9th, 2021 | 31 mins 45 secs
digital marketing, digital marketing musings, financial services, fiserv, marketing, marketing strategy, media, sem, seo
How does digital marketing in the financial services industry differ from other verticals? What unique best practices must marketers apply? Learn how to effectively manage brand reputation, target consumers, and combat competition with paid search, organic search, and paid social. Understand the impact of the pandemic on financial services, along with strategies for moving forward.
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Episode 16: Identifying Audiences with SEO
July 26th, 2021 | 19 mins 57 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
How does SEO factor into the conversation about audiences? Find out why using an SEO-first lens helps identify and analyze attributes and behaviors that aren’t possible with paid media. Learn how search behavior provides the insights needed to better understand and develop audiences.
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Episode 14: Demystifying Advanced TV
June 28th, 2021 | 35 mins 25 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
Is 2021 the year for advanced TV? Learn why advertisers are increasing spend in areas like connected and addressable TV, and what’s driving the trend of leveraging custom defined audiences in every form of television.
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Episode 13: 2021 Q3 Media Trends That Reach Beyond Recovery
June 14th, 2021 | 16 mins 55 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
Understanding the current digital trends and influxes in consumer behaviors is imperative for marketers. Discover the top trends that gained momentum during the pandemic, what trends will continue to grow post-pandemic, and consider how these trends will fit into your marketing strategy.
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Episode 11: Travel Trends On The Road To Recovery
May 17th, 2021 | 24 mins 45 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
Keeping abreast of travel trends is imperative for staying connected with consumers. Find out how brands are keeping people on the move using digital to support their efforts through the recovery and beyond.
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Episode 10: Q1 2021 Digital Marketing Report - Digital Performance Trends, 1 Year into COVID
May 3rd, 2021 | 14 mins 26 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
From paid search to SEO and more, learn about the top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Amazon, and others ramped up and what industries saw the most positive rebound.