Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 5 episodes of Digital Marketing Musings with the tag “social media”.
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Episode 16: Identifying Audiences with SEO
July 26th, 2021 | 19 mins 57 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
How does SEO factor into the conversation about audiences? Find out why using an SEO-first lens helps identify and analyze attributes and behaviors that aren’t possible with paid media. Learn how search behavior provides the insights needed to better understand and develop audiences.
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Episode 14: Demystifying Advanced TV
June 28th, 2021 | 35 mins 25 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
Is 2021 the year for advanced TV? Learn why advertisers are increasing spend in areas like connected and addressable TV, and what’s driving the trend of leveraging custom defined audiences in every form of television.
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Episode 13: 2021 Q3 Media Trends That Reach Beyond Recovery
June 14th, 2021 | 16 mins 55 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
Understanding the current digital trends and influxes in consumer behaviors is imperative for marketers. Discover the top trends that gained momentum during the pandemic, what trends will continue to grow post-pandemic, and consider how these trends will fit into your marketing strategy.
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Episode 11: Travel Trends On The Road To Recovery
May 17th, 2021 | 24 mins 45 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
Keeping abreast of travel trends is imperative for staying connected with consumers. Find out how brands are keeping people on the move using digital to support their efforts through the recovery and beyond.
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Episode 10: Q1 2021 Digital Marketing Report - Digital Performance Trends, 1 Year into COVID
May 3rd, 2021 | 14 mins 26 secs
digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads
From paid search to SEO and more, learn about the top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Amazon, and others ramped up and what industries saw the most positive rebound.