Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 6 episodes of Digital Marketing Musings with the tag “supply chain”.
Episode 45: Understanding Today’s Market: CPG
August 29th, 2022 | 23 mins 34 secs
brands, consumers, cpg, cx, digital experience, digital marketing, digital marketing musings, eretail, marketing, media, privacy, retail, retail media network, retailer, shopper, supply chain
Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.
Episode 44: Understanding Today’s Market: B2B
August 16th, 2022 | 20 mins
abm, b2b, b2c, business, consumers, covid-19, cx, digital experience, digital marketing, digital marketing musings, inflation, marketing, privacy, sales, supply chain
In this episode, Gaia and Andreah discuss B2B basics with Merkle experts David Charles, VP, Customer Strategy, and Brent Walter, Sr. Director, Customer Strategy. Listen in for current B2B market challenges and insights.
Episode 43: Understanding Today’s Market: Nonprofit
August 2nd, 2022 | 40 mins 42 secs
acquisition, budget, constituents, consumers, covid-19, digital marketing, digital marketing musings, donation, donors, gen z, inflation, marketing, millennials, nonprofit, retention, supply chain
In this episode, Gaia and Andreah are joined by Christy McWilliams, VP, Customer Strategy at Merkle and Rick Gentry, Director, Client Strategy at Merkle. These nonprofit and fundraising experts dive into best practices for building a relevant and successful nonprofit marketing strategy today.
Episode 38: How is Inflation Affecting Brand Loyalty?
May 20th, 2022 | 31 mins 39 secs
data, digital marketing, digital marketing musings, gamification, inflation, interest rates, labor, loyalty, marketing, promotions, supply chain, value exchange, wages, web 3.0
In this episode, Gaia and Andreah talk inflation with Chris Wayman, promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers.
Episode 33: Hot Media Trends for Q2 and A Reflection on Q4
March 11th, 2022 | 16 mins 35 secs
cpc, cpm, digital marketing, digital marketing musings, influencers, marketing, marketing channels, marketing trends, media, media insights, personalization, q2, q4, supply chain, travel
Gaia and Andreah are joined by Associate Director of Marketing Communications Melissa Reilly and Associate Director of Digital Strategy Rachel Monfre in this episode as they discuss Merkle’s Q4 Digital Marketing Report and Q2 Media Insights Report.
Episode 24: Supply Chain Woes and How to Pivot in Digital
November 12th, 2021 | 26 mins 29 secs
cpg, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, retail, sem, seo, supply chain
Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.